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Monthly Archive for January, 2009

It started innocently enough – having written my way down to part-time status with my main client, I found myself with some time on my hands, and a burning desire to “get good at something specific” in marketing. And I’d learn it over Christmas. Diving into the social media pool I decided that something should […]

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OK, so in the big wide world of the Internet, where there is a following for everything under the sun, what can I possibily mean by “Be relevant”? Well, when it comes to business, be relevant to the people you want to do business with.  Who are those people, and what do you want them […]

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When I first decided that I was going to get serious in mastering the tools and tricks of social media, I took the advice of a real expert, Nancy Marmolejo, and joined up two applications: Twitter and Facebook.  This was an important move for productivity (now I can post once and appear multiple times), but […]

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